You understand the value of fan data and the importance of controlling that asset.

But what does it mean to control fan data? How can you ensure fan data stays with the artist through all the twists and turns of their career — changing labels, release cycles, tours, brand partnerships, trends, and technologies?

We believe in a music industry model where artist data is an asset that stays with an artist throughout all the changes of their career. The only way to do that reliably and with legal confidence is by collecting and using data under the artist’s own privacy policy. (See our Data Control 101 explainer.)

This isn’t an “artists v. labels” thing, it’s an “artists + partners” thing. We can build an industry where every fan interaction across websites, CRM, merch, ticketing, fan clubs, and campaigns is connected, allowing partners to activate all fan data for the best results across every part of the artist’s business.

Why can’t a merch marketing team activate data from the fan club? Why can’t a label release campaign activate ticketing, merch, and other data? Why can’t artists reward fans who have been with them from their first small gigs, across all their label and technology changes?

These are all possible if we center fan data on artists.