Our Perspective
Fandation’s goal is simple: transform fan data into an asset that gives every artist their best opportunity for their best possible career.
If you draw a map of any artist’s career and all their deals and relationships it will look like a hub with lots of spokes. The artist, the hub at the center, is the only stakeholder involved in every spoke.
A primary reason fan data has traditionally been fragmented is that artist partners — the spokes — typically center fan experiences on themselves.
Spoke-centered approaches become problematic as partners, technology, and trends change. Data is inevitably lost along the way, resulting in disjointed fan experiences and missed opportunities. This doesn’t just impact the artist, it hurts every future partner who won’t benefit from it.
Fandation is built on the core premise that artist-centered fan data makes the industry better for everyone. Artists have better careers, fans have better experiences, and every artist partner does better.
Our role is to simplify fan data control and usability for artists and all their partners through best-in-class tools and support.